Valentine’s Day Marketing Strategies for Spas

As Valentine’s Day is right around the corner, love is in the air and so are the opportunities to leverage this romantic holiday to grow your spa business. With Valentine’s gift and experience spending expected to reach $24 billion in the U.S this year, you should be looking at creative ways to make sure you get a piece of the pie.

We wanted to share the love by sharing marketing ideas your spa could try to help your customers pick the perfect Valentine’s Day gift for their loved one.

Marketing Ideas You Could Try Today

1. Run a Valentine’s Day Sale
2. Host a Massage Therapy Lesson
3. Create a Spa Getaway Package
4. Promote a “Self-Care” Campaign for Singles
5. Offer an at Home Spa Gift Basket
6. Look at Partnering with Other Businesses
7. Target Last-Minute Shoppers

1. Run a Valentine’s Day Dale 

Offering a compelling discount or deal on a specific spa service or package is key when communicating to your customers, especially those that are returning. However, we all know how overwhelming looking at our inbox can be during the holidays.

You can start by targeting customers that have visited your spa over the past year, as they already know the value you offer – only this time there’s a discount. Use your customer’s first name in the subject line or within the body of the e-mail for personalization.

You could also look at the list of customers that chose to spend Valentine’s Day at your spa the previous year and encourage them to come back. You could send something like:

Subject: <FirstName>, be our Valentine Again: 20% off your service for coming back!

2. Host a Massage Therapy Lesson

Getting a massage treatment from a professional therapist is great. But those whose love language consists of quality time, acts of service or physical touch would love to learn how to give their partner the same treatment. With lessons from your team, they can.

Offer massage lessons for couples to attend together, where they can learn some techniques and tips from one of your certified therapists and practice on each other. As many prefer to spend their money on an experience instead of objects, this is a perfect gift.

3. Create a Spa Getaway Package

Flowers, candy, and cards are very popular but honestly over the years people can get bored of them and would rather gift an experience. Spa packages are the perfect opportunity to group together services and experiences that best fit your spa.

These don’t all have to be services, but you could include experiences as well. You could package a full body massage, a facial and full access to your pool facility with a bottle of champagne.

Couple’s packages are very common on Valentine’s Day as it’s something your customers can gift their partner while enjoying the pampering themselves.

4. Promote a “Self-Care” Campaign for Singles

Although typically Valentine’s Day is focused on those in romantic relationships, we can’t forget about all the single ladies (and gentlemen) out there that want to pamper themselves.

You could send out communication about the importance of self-care and what your spa can offer for those that want to prioritize a little rest & relaxation in their life.

5. Offer an at Home Spa Gift Basket

Alongside promoting services and treatments, you can also think about promoting retail products at your spa. You could put together a bundle of products you think fit well together and add a little “At-Home” guide to enhance the experience for an extra touch.

6. Look at Partnering with Other Businesses 

Don’t limit yourself to what you can offer in packages – look into adding products outside of your spa. Think about approaching local business such as restaurants, florists, and others to see if you can negotiate a deal that benefits both parties.

It really is a win-win situation and opens the doors for future collaboration and exposure to more customers!

7. Target Last-Minute Shoppers

Some of us are masters at the skill of procrastination, and finding the perfect Valentine’s Day gift, for many, is no exception.

Target your communication to normalize procrastination by helping your audience feel like they are not the only ones and offer a solution. For example:

Subject: Still haven’t found the perfect Valentine’s gift? You’re not alone.  

You could send communication that encourages last minute shoppers to purchase a gift certificate for their partner to book their service in the future when it best fits their schedule – but still gift it on Valentine’s Day.