PAR Springer-Miller Expands Organization, Adds Jim Rowe as Director of Sales

STOWE, VT — MARCH 25, 2014 — PAR Springer-Miller Systems, Inc. (PSMS) — a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems — today announces the expansion of their sales force with the appointment of Jim Rowe as Director of Sales in North America.

Jim’s primary role will be to drive the growth of the ATRIO hospitality technology platform. With ATRIO, PAR Springer-Miller Systems has pioneered and delivered a new generation of technology for the hospitality industry; moving the hospitality industry to The Cloud, to a new user experience, and to a new way of doing business. The ATRIO hospitality technology platform is the most significant technology development to occur in the hospitality industry in the last 25 years.

“With the demand for a true cloud–based PMS and the market acceptance of ATRIO in North America, we need to increase the size of our sales team to capitalize on the opportunity,” commented Victor Vesnaver, Senior Vice President of Sales and Marketing for PAR Springer-Miller. “Jim represents a strategic addition to the ATRIO team bringing with him a wealth of experience in the hospitality technology space. We are delighted to welcome Jim to PAR Springer-Miller.”

Jim joins the ATRIO team from Newmarket International where he was a Regional Director of Sales. Prior to that he worked as a Director of Business Development for SoftBrands.

About PAR Springer-Miller
Since 1984, PAR Springer-Miller Systems, Inc. has earned its reputation as the experts in the operation and development of guest-centric hospitality technology systems. The company’s pioneering SMS|Host® Hospitality Management System set the standard in guest-centric property management systems. The company also offers SpaSoft®, a dynamic activities management/scheduling software solution, specifically designed to meet the unique needs of resorts, day spas, medi-spas and health clubs. Boasting some of the world’s most exclusive resorts and hotels as customers, the company is now revolutionizing the industry with the ATRIO hospitality technology platform. ATRIO is moving hospitality to The Cloud, a new user experience and to a new business paradigm. Learn more at